Leuven, Belgium - January 7, 2008. Target
Compiler Technologies (www.retarget.com), the leader in
application-specific instruction-set processor (ASIP) design
tools, announced today that the company recruited Mr. Jeroen
De Lille as its new Vice President of sales and marketing. The
expansion is driven by the increased customer base and the
growing demand in the market for proven tools that speed the
design, programming, and verification of custom processor
cores. Such processor cores are used in applications ranging
from wireless and wired communications to mobile/personal
electronics to multimedia and gaming.
“We have been looking to reinforce or sales capacity for some
time,” said Gert Goossens, co-founder and CEO of Target.
“Target has a growing number of customers in Europe, North
America and Asia. In order to better serve these customers and
help us grow the business, we needed to find the right people.
Last year we engaged Steve Cox to develop our business in
North America. Now, Jeroen’s extensive sales and marketing
experience will help us grow our presence in the rest of the
world.”
Target’s tools and services are used by processor design teams
to design, program, and verify custom processor cores. Such
cores are typically used to offload computationally intensive
algorithms from an existing embedded processor. Alternatively,
such cores can be deployed in place of hardwired logic,
providing software programmable “wiggle room” later in the
design process to address algorithmic changes or functional
defects. “There’s a high demand for special-purpose processors
in the marketplace,” said Jeroen De Lille. “Consumers are
demanding more than ever devices that have more performance
and consume less power than before. New products are brought
to market fast to stay ahead of the competition.
General-purpose processors are too costly in terms of power
consumption and price, so designers are turning to
configurable processors or ASIPs as a way to deliver the
needed performance while meeting aggressive schedule, cost and
power constraints. Target’s proven product offering gives them
the tools to achieve this.”
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Jeroen De Lille is a veteran of the computer and
communications market. From 1981 till 1991 he was a Systems
Architect and principal engineer at the European research &
development center of Wang Laboratories Inc., focusing on data
communication protocols.
He joined Dialogic Telecom Europe in 1991 where he was a key
contributor to the success of the company in EMEA. In 2000
Dialogic was acquired by Intel and Jeroen became Market
Development Manager with EMEA wide responsibility for all
signaling and media products of the Intel modular
communication platform division. Jeroen also is professor
International Marketing at the MBA business school UBI in
Brussels, Belgium.
About Target Compiler Technologies
Target Compiler Technologies is the leading provider of retargetable software
tools to accelerate the design, programming and verification of flexible
processor cores, from embedded processors to programmable ASICs. Target’s
Chess/Checkers tool suite has been applied by customers worldwide to design
application-specific processors (ASIPs) for diverse application domains,
including GSM and WCDMA handsets, VoIP, audio coding, car infotainment, ADSL and
VDSL modems, wireless LAN, hearing instruments, mobile image processing and
various control and interfacing applications. Target is a spin-off of IMEC and
is headquartered in Leuven, Belgium. For more information about Target Compiler
Technologies, visit www.retarget.com.
Contact information
Jeroen
De Lille
Target Compiler Technologies
Technologielaan 11-0002
B-3001 Leuven
Belgium |
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Phone:
+32-16-38 10 47
Email: jeroen.de.lille@retarget.com
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